Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

Journal Article Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses Get access Edward F. McQuarrie, Edward F. McQuarrie Search for other works by this author on: Oxford Academic PubMed Google Scholar David Glen Mick David Glen Mick Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 26, Issue 1, June 1999, Pages 37–54, https://doi.org/10.1086/209549 Published: 01 June 1999 Article history Received: 01 June 1998 Revision received: 01 December 1998 Published: 01 June 1999