A Goal-Based Model of Product Evaluation and Choice

Journal Article A Goal-Based Model of Product Evaluation and Choice Get access Stijn M. J. van Osselaer, Stijn M. J. van Osselaer Search for other works by this author on: Oxford Academic PubMed Google Scholar Chris Janiszewski Chris Janiszewski Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 39, Issue 2, 1 August 2012, Pages 260–292, https://doi.org/10.1086/662643 Published: 24 October 2011