A Cognitive Network Perspective on Creativity: Theorizing Network Mobilization Scripts

Although interpersonal networks are paramount for creativity, much prior work has considered their interpretation and activation to be unambiguous. In this paper, we instead draw on the notion that interpersonal networks exist primarily as subjective representations—that is, cognitive networks—to explore their influence on network mobilization. Through an inductive study in which we follow the elaboration of creative ideas in a small organization, we reconstruct how different cognitive networks channel individuals to enact specific network mobilization scripts—activating specific ties and adopting particular forms of interpersonal engagement. We identify two network mobilization scripts stemming from loose and cohesive cognitive networks, respectively. The script stemming from loose cognitive networks leads individuals to activate and engage with a few intimate colleagues bluntly and directly, whereas the one arising from cohesive cognitive networks prods the activation of a larger set of ties and a courteous demeanor. Although both network mobilization scripts facilitate the elaboration of ideas, their effectiveness is contingent on their resonance with the cognitive network of the individuals who enact them and with the network mobilization scripts enacted by the alters who are activated. By showing that individuals with different cognitive networks mobilize their networks differently, we contribute to both the cognitive network literature and the social side of the creativity literature.