Consumers (and Consumer Researchers) Need Conscious Thinking in Addition to Unconscious Processes: A Call for Integrative Models, A Commentary on Williams and Poehlman

Journal Article Consumers (and Consumer Researchers) Need Conscious Thinking in Addition to Unconscious Processes: A Call for Integrative Models, A Commentary on Williams and Poehlman Get access Roy F Baumeister, Roy F Baumeister Department of Psychology at Florida State University, Tallahassee, Florida 32306, USAUniversity of Queensland, St. Lucia, Queensland 4072, Australia baumeister@psy.fsu.edu Search for other works by this author on: Oxford Academic PubMed Google Scholar Cory J Clark, Cory J Clark Department of Psychology at Florida State University, Tallahassee, Florida 32306, USA Search for other works by this author on: Oxford Academic PubMed Google Scholar Jonghan Kim, Jonghan Kim Carolina Coastal University, Conway, South Carolina 29528, USA Search for other works by this author on: Oxford Academic PubMed Google Scholar Stephan Lau Stephan Lau Department of Psychology at Florida State University, Tallahassee, Florida 32306, USA Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 44, Issue 2, August 2017, Pages 252–257, https://doi.org/10.1093/jcr/ucx042 Published: 30 May 2017