Destination image

Abstract This paper presents a review and discussion of the concept and measurement of destination image, within an intradisciplinary marketing perspective. Both theoretical and methodological aspects of this concept and measurement are treated. Based on the existence of three dimensions of object, subject and attributes, previous studies are analyzed. A taxonomy of the methodological and statistical procedures for measuring the image of the destinations is also proposed in order to help researchers to capture and measure the image construct. The paper proposes a conceptual model featuring its complex, multiple, relativistic and dynamic nature as a more comprehensive framework of destination image.