Discussion on the Interactive Application of Network Advertisement

This paper studies the interactive nature of internet advertisement and its applications.Internet advertisement is characterized by dynamic,interactive communication through visual and acoustical signs and manipulation methods which is capable of conveying professional and wide-ranged contents.The interactive nature of internet advertisement has been bringing significant changes into advertising industry and affecting the participation and manipulation of the recipients,who in turn determine the effect of the advertising scheme and influence the pursuit of the interactivity in internet advertisement design.