实用主义
启发式
理性
价值(数学)
假阳性悖论
创业
动作(物理)
集合(抽象数据类型)
认识论
透视图(图形)
产品(数学)
实证经济学
新产品开发
社会学
营销
经济
心理学
社会心理学
计算机科学
管理
业务
人工智能
哲学
机器学习
程序设计语言
物理
几何学
操作系统
量子力学
数学
财务
作者
Thomas Zellweger,Todd Zenger
标识
DOI:10.5465/amr.2020.0503
摘要
Building on pragmatism, we advance an entrepreneur-as-scientist perspective and depict entrepreneurs as engaging in causally inferential action by forming beliefs, testing these beliefs, and responding to the feedback received. However, this sequence of entrepreneurial actions arrives with a set of companion doubts, namely doubt about product-market fit because the entrepreneurs’ beliefs are self-chosen, doubt about feedback validity from false positives or false negatives, and doubt about over- and underfitting in responses to feedback. We discuss the rationality of heuristics deployed by the entrepreneur to overcome these doubts. Our insights contribute to the micro-foundations of entrepreneurial action and strategy by explaining how entrepreneurs generate the information to produce value out of uncertainty.
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