战斗
背景(考古学)
投资(军事)
业务
投资策略
经济
营销
政治学
财务
政治
法学
历史
古生物学
考古
生物
市场流动性
作者
Christopher Williams,Ruxandra Steriu
标识
DOI:10.1016/j.jwb.2022.101342
摘要
To contribute to our understanding of MNE strategy in battle-weary countries, we explore the case of Heineken as it entered and made social investments in these countries prior to 2020. In a first analysis we explore links between host country violence and entry strategy. In a second analysis we compare post-entry social investment in an improving context (Ethiopia) with a worsening context of violence (Myanmar). The case helps to integrate various streams of international business literature pertaining to strategy in conflict zones. It underlines the need to consider violence, entry strategy and subsequent social investment in the same analytical frame.
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