Supply chain digitalization and sports industry performance in Chinese context: a mediated moderated model

Purpose In era of industry 4.0 all the organizations are investing their resources so they can adopt the latest technologies with no exception of supply chain. Accordingly, the present study attempted to examine the influence of digitalization of supply chain and performance in context of Chinese sports industry. Additionally, it has considered the supply chain integration and time management as a mechanism along with boundary condition of supply chain resilience. Design/methodology/approach The study followed positivism philosophy and adopted quantitative methods. The data were collected by using the questionnaire from the Chinese sport industry organizations’ professionals related to logistics and supply chain. A total 746 questionnaires were distributed and 570 of them subjected to SPSS and Smart PLS for data analysis. Hypotheses were tested using PLS-SEM through the Smart-PLS 4. Findings The results of the study revealed that supply chain digitalization positively influences the both internal and external supply chain integration. Moreover, supply chain planning and scheduling influenced by both internal and external supply chain integration lead by supply chain digitalization. Ultimately resulting in improved sports industry performance. However, the supply chain resilience did not found as a significant moderator. Originality/value The study is few of the attempts that have tested a comprehensive mechanism through which the supply chain digitalization lead towards the higher performance. Also, the study results signify that the digitization can help the organizations to accomplish superior performance specifically in sports industry.