Cognitive And Social Processes In Team Creativity

Team creativity involves a number of phases. In this chapter, we focus on three that have received the most research attention – problem identification and construction, idea generation, and idea evaluation and choice. We examine in detail the key social and cognitive processes that influence the outcomes of these three phases. We discuss how the basic principles we have outlined provide a solid basis for leading teams to greater success in the creative collaboration process in work settings. We also suggest how the research and principles we have highlighted can be applied to design thinking and propose a number of directions for future research.