SWOT分析
中国
业务
动量(技术分析)
消费(社会学)
内蒙古
乳品工业
形势分析
财务
会计
产业组织
营销
地理
社会科学
化学
食品科学
考古
社会学
出处
期刊:Academic journal of business & management
[Francis Academic Press Ltd.]
日期:2023-01-01
卷期号:5 (8)
标识
DOI:10.25236/ajbm.2023.050812
摘要
With the rising income level of residents, demographic changes, improved diet structure and upgraded consumption structure, China's dairy market is developing positively and ushering in huge room for development. In the past few years, as the leader of China's dairy industry, Yili shares have gained momentum. This paper selects Yili Co Ltd as the object of analysis, first briefly introducing the company's basic situation, followed by an analysis of the recent situation and development trend of the dairy industry, then applying SWOT strategic analysis methods, then analyzing its financial situation through financial indicators from 2017-2021, and finally making comprehensive recommendations.
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