出租
心理学
透视图(图形)
期限(时间)
幸福
款待
杠杆(统计)
营销
酒店业
社会心理学
现象
2019年冠状病毒病(COVID-19)
广告
旅游
业务
地理
政治学
计算机科学
医学
物理
疾病
考古
病理
量子力学
人工智能
机器学习
传染病(医学专业)
法学
作者
Zhaoyang Sun,Mengchan Yuan,Jinyi Zhang,Sining Kou,Yubo Hou
标识
DOI:10.1177/10963480231179996
摘要
Short-term rentals (STRs) are of great significance to the hospitality industry, but suffered heavy losses due to the COVID-19 pandemic. Consequently, how to increase individuals’ intention to book STRs has appeared as a major issue. This research responded to the issue from an emotional perspective by examining the fueling role of awe. Our hypotheses were tested through four experimental studies using various awe manipulations, divergent assessments of booking intention, involving samples from different sources, and testing participants both in laboratory and field settings. The results showed that participants exhibited a heightened booking intention in STRs after being primed with awe (vs. neutral emotion or happiness). Moreover, such occurrences of the phenomenon were revealed to be driven by social connectedness, and two alternative accounts were ruled out. Beyond theoretical contributions to the existing literature, our findings offered managers some insights into how to leverage individuals’ emotions in short-term rental marketing.
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