Can't see the forest for the trees: Time poverty influences construal level and the moderating role of autonomous versus controlled motivation

Abstract In today's fast‐paced world, increasing numbers of individuals face time poverty, i.e., having too much to do and not enough time. The current research conducted six studies (total valid N = 1307) examining whether time poverty influences individuals' construal levels and the moderating role of individuals' motivations towards what they do. The results consistently suggest that time poverty leads individuals to adopt more concrete construal regardless of whether time poverty was measured (Study 1) or manipulated either by a scenario (Studies 2a, 3–5) or by a recall task (Study 2b). Concrete construal prioritizes the “how” over the “why” aspect of actions (Studies 1 and 2a) and emphasizes secondary rather than primary features of options (Studies 2b, 3–5). Meanwhile, the results supported the moderating role of motivations (Studies 3–5). Specifically, compared with those experiencing time poverty due to too many things they “have‐to” do (controlled motivation), those experiencing time poverty because of too many things they “want‐to” do (autonomous motivation) demonstrated weaker tendencies towards adopting concrete construal. Taken together, our findings contribute to the growing literature on how the chronic perception of time poverty shapes the way people feel, think and do.