Examining Relational Maintenance in Parasocial Relationships

This study investigates relational maintenance in parasocial relationships (PSRs) by applying an interpersonal model of friendships (the investment model) and an exploratory mediated model. Undergraduate students (N = 490) reported on their relationships with a close friend and a favorite mediated personality. Despite differences in the strengths of associations, the investment model largely predicted commitment in PSRs through similar processes as it did in friendships. Specifically, greater relational investment and satisfaction predicted relational commitment. Unlike in interpersonal relationships, though, attractiveness of alternatives was unrelated to commitment in PSRs. The study further found that parasocial strength was predicted by identification with and commitment to the character and by the character's integration within a larger social network. The findings extend past applications of interpersonal theories to the media context and support the importance of assessing relational commitment, investment, and network status in PSRs.