The range of events, and especially those in the tourism industry, is vast enough to have real forms which allow their classification from the point of view of the motivation to participate at a certain event. From the point of view of the leisure industry, where the event management has a fundamental role, events are some carefully organized arrangements. These have the purpose of drawing public’s attention and that of attracting potential local and international clients for whom events are the main travelling reason. Here we can mention an exceptional cultural event organized in Romania: Sibiu International Theatre Festival (FITS), which celebrated its 20 th anniversary in 2013. This event denotes the cultural dynamism of