计算机科学
人气
Web开发
成熟度(心理)
质量(理念)
万维网
多媒体
互联网
心理学
社会心理学
发展心理学
哲学
认识论
作者
Ling Jiang,Ruoxuan Wang
出处
期刊:International Journal of Business Administration
[Sciedu Press]
日期:2022-07-30
卷期号:13 (4): 72-72
标识
DOI:10.5430/ijba.v13n4p72
摘要
In the era of "micro", the popularity of short video platforms provides a reasonable basis for developing micro web series, and the fast-paced life makes users more inclined to receive the piecemeal audio-visual experience. Along with the complement of network audio-visual industry developing planning and policies, the improvement of content audit system, the maturity of streaming technology, and the drive for content innovation, China's micro web series market has shown vigorous development. The short video platforms have provided distribution channels for micro web series, the comprehensive video platforms have joined to make the micro web series boutique, and the theatrical operation and support programs of platforms have provided a standardized and orderly market environment for micro web series. However, there are still shortcomings in the quality of episodes, policy regulation, cashing mode, content depth, and marketing channels. Micro web series is still relatively new, and little research has been conducted in this field. Therefore, it is necessary and innovative to study the development status of the micro web series. Meanwhile, this study puts forward development strategies such as branding and quality construction of micro web series to promote the healthy development of China's micro web series industry.
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