While several first row transition metal catalysts are known to catalyze alkyne semihydrogenation, the selectivity is commonly controlled by the nature of the specialized catalyst, providing only E or only Z selectivity depending on ligand/metal combination. In this work, we describe E/Z selectivity control using the same pincer cobalt catalyst that allows to obtain either E or Z‐semihydrogenation product with good to excellent selectivity and conversion controlled by reaction conditions.