Characteristics of rumors and rumor victims in early adolescence: Rumor content and social impact

Abstract Despite the prominence of rumor spreading in early adolescence, little research has examined the features of rumors during this developmental period. To address this gap in the literature, we analyzed rumor reports in a longitudinal study from fifth to seventh grades to identify subtypes of rumor content and to investigate gender and grade differences, the social impact of rumors, and victims’ social status across rumor content. In seventh grade, a higher proportion of girls were victims of sexual activity rumors whereas a higher proportion of boys were victims of sexual orientation rumors. There were significantly more sexual activity rumors in seventh grade than fifth and sixth grade. In sixth and seventh grade, sexual activity rumors had higher social impact compared to all other rumors. Higher social status was found for victims of romantic rumors in fifth grade, for victims of personal/physical characteristics rumors in sixth grade, and for victims of sexual activity rumors in seventh grade. These findings provide critical insight into rumors across early adolescence and add to growing evidence that victims of aggressive behavior may have high social status. The importance of incorporating multiple methods for assessing victimization and implications for awareness of rumor spreading are discussed.