Performing tourism, staging tourism

This article explores the metaphor of performance to investigate how tourism can be conceived as a set of activities, imbricated with the everyday, whereby conventions are reinforced and broken. By looking at the contexts in which tourism is regulated, directed and choreographed or, alternatively, is a realm of improvisation and contestation, I will consider the constraints and opportunities which shape the ways in which tourist space (here considered as ‘stages’) and performance are reproduced, challenged, transformed and bypassed. A range of examples will be used to exemplify the ways in which tourism is staged and performed. I will also focus on how the global proliferation of tourist practices and attractions acts to theme tourist space in highly commodified ways and simultaneously decentre normative modes of performing tourism.