Consumer Preference for a No‐Choice Option

Journal Article Consumer Preference for a No-Choice Option Get access Ravi Dhar Ravi Dhar Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 24, Issue 2, September 1997, Pages 215–231, https://doi.org/10.1086/209506 Published: 01 September 1997 Article history Received: 01 March 1996 Revision received: 01 December 1996 Published: 01 September 1997