Economy and culture are interactive, and the culture evolving from consuming activities is called consumption culture, which also directs consuming behaviors. Its main feature is consumption conception. At present, we should initiate healthy consumption culture and oppose the extravagant one, encourage active consumption culture and restrict the excessive one, enforce independent consumption culture and weaken the convergence one , advocate balanced consumption culture and avoid the extreme one, intend harmonious consumption culture and boycott the unbalanced one.