Consumer Behavior in Electronic Banking: An Empirical Study

Introduction of technology in banking sector has enabled customers to avail the banking services at anytime and anywhere in the form of ATM, Mobile banking & Internet Banking. This has not only enhanced the banking business but also has reduced the transaction cost so now a day’s Bankers must aware about customers’ behavior towards Electronic Banking Services. The paper is based on descriptive research design & questionnaire is used to collect the primary data from banking customers. This paper highlights the Electronic Banking services most preferred by customers & their level of satisfaction towards these services. Conclusions of paper reveal the impact of customers’ demographic on their usage of Electronic Banking.