Pioneering success

Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: First-mover advantage is known to bestow pioneering firms with considerable dominance and control over a market. Yet FMA does not necessarily last, with later entrants able to adapt and innovate better and in turn, gain preeminence in a market. Originality: The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.