合作请愿
业务
现存分类群
竞赛(生物学)
产业组织
机制(生物学)
营销
对比度(视觉)
微观经济学
经济
博弈论
计算机科学
进化生物学
生物
认识论
哲学
人工智能
生态学
作者
Xueming Luo,Rebecca J. Slotegraaf,Xing Pan
摘要
Extant marketing literature tends to view cross-functional relationships as primarily cooperative or competitive in nature, but not both. In contrast, this research focuses on cross-functional “coopetition” (i.e., the joint occurrence of cooperation and competition across functional areas within a firm). Using responses from midlevel managers and top executives, the authors find that cross-functional coopetition enhances a firm's customer and financial performance. The authors further show that this influence is mediated by market learning, indicating that performance returns to cross-functional coopetition occurs through an underlying learning mechanism.
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