Market/Industry Structure

Abstract Economics broadly categorizes markets as perfect competition, monopolistic competition, oligopoly, or monopoly – with a focus on policy implications. Marketing differs, emphasizing the managerial implications of market structure. They define market/industry structure as the characteristics of a competitive space that affect organizational strategy and tactics. The effects of market/industry structure can be examined using a wide variety of frameworks including Porter's model, the marketing environment, critical success factors, the resource‐based view, stakeholder relationships, network effects, value chain analysis, growth/life cycle, and prototypical business models. The more prominent market structure frameworks are summarized in the article.