1. Introduction 2. Who Owns Information? 3. Data Quality in Practice 4. Economic Framework of Data Quality and the Value Proposition 5. Dimensions of Data Quality 6. Statistical Process Control and the Improvement Cycle 7. Domains, Mappings, and Enterprise Reference Data 8. Data Quality Assertions and Business Rules 9. Measurement and Current State Assessment 10. Data Quality Requirements 11. Metadata, Guidelines, and Policy 12. Rule-Based Data Quality 13. Metadata and Rule Discovery 14. Data Cleansing 15. Root Cause Analysis and Supplier Management 16. Data Enrichment/Enhancement 17. Data Quality and Business Rules in Practice 18. Building the Data Quality Practice