Cortical processing of speaker politeness: Tracking the dynamic effects of voice tone and politeness markers

Information in the tone of voice alters social impressions and underlying brain activity as listeners evaluate the interpersonal relevance of utterances. Here, we presented requests that expressed politeness distinctions through the voice (polite/rude) and explicit linguistic markers (half of the requests began with Please). Thirty participants performed a social perception task (rating friendliness) while their electroencephalogram was recorded. Behaviorally, vocal politeness strategies had a much stronger influence on the perceived friendliness than the linguistic marker. Event-related potentials revealed rapid effects of (im)polite voices on cortical activity prior to ~300 ms; P200 amplitudes increased for polite versus rude voices, suggesting that the speaker's polite stance was registered as more salient in our task. At later stages, politeness distinctions encoded by the speaker's voice and their use of Please interacted, modulating activity in the N400 (300-500 ms) and late positivity (600-800 ms) time windows. Patterns of results suggest that initial attention deployment to politeness cues is rapidly influenced by the motivational significance of a speaker's voice. At later stages, processes for integrating vocal and lexical information resulted in increased cognitive effort to reevaluate utterances with ambiguous/contradictory cues. The potential influence of social anxiety on the P200 effect is also discussed.