Global–local relationships and governance issues at the Great Wall World Heritage Site, China

Heritage preservation and tourism use are inevitably intertwined at heritage sites and are characterized by both symbioses and tensions, particularly at World Heritage Sites, where international initiatives interact with local priorities. The international designation impacts heritage preservation, tourism development and community well-being at the local level, especially in developing countries. This paper examines global–local relationships, as well as involvement and governance at intermediate scales, and their implications for preservation and development at Badaling Great Wall World Heritage Site in Beijing, China, through examinations of its management structure, heritage preservation and development plans, and the opinions of the local business community. Interviews were conducted with key officials of the Management Office and questionnaire surveys were distributed with local business operators. It is shown that multiple stakeholders operate in a hierarchical, multi-departmental management structure. International linkages are weak and via central government. Positive economic impacts from tourism are highly valued. High awareness of heritage preservation and positive attitudes toward tourism are identified among local business operators with relatively high tolerance for negative environmental impacts. Potential conflicts between global priorities by World Heritage designation and local needs for tourism development are illustrated. Practical implications for heritage and tourism planning and management are discussed.