On Customer Satisfaction of Tourism Products

The essence of tourism product is totally different from that of visible product and other service product, with customer satisfaction as its important target in quality control. Travel agencies should adapt to the market's new situation, redefine the consumers' demand, develop the tourism product, improve the quality of tourism service according to the customer-oriented view. In order to make great contributions to the sustained development tourism, they also should improve the customers' satisfaction, explore new markets, strengthen their own competitiveness.