审查
营销
资源配置
大数据
资源(消歧)
业务
数字营销
经济
计算机科学
管理
政治学
数据挖掘
计算机网络
法学
作者
Alok R. Saboo,V. Kumar,In Soo Park
标识
DOI:10.25300/misq/2016/40.4.06
摘要
Marketing resource allocation has been a topic of intense scrutiny, yet the literature on the topic has not paid adequate attention to the fact that the effectiveness of marketing-mix elements varies over time. Despite the fact that firms collect volumes
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