Culture shapes sex differences in mate preferences

The tendency for women, relative to men, to more strongly prefer mates with good financial prospects has been reliably documented across a variety of cultures. Malovicki-Yaffe et al. (2018) provided data to the contrary, demonstrating that Haredi women of the ultra-Orthodox community in Israel care little for a wealthy partner. They reported no significant sex difference in ratings of a partner's economic prospects, and a reversal for trait rankings, such that men rated a woman's earning capacity as more important than women did. These findings illustrate that status is culturally determined. The most conservative members of the ultra-Orthodox community in Israel endorse a sociocultural agreement in which women enter the workforce as the breadwinner to enable men to devote their time to religious pursuits. As a consequence, little power can be earned by men for their wealth, but is instead presumed to be conferred by their status as a religious scholar. Women's preferences follow suit, with a strong desire to acquire a highly intelligent and educated religious scholar as a mate. This sociocultural arrangement is still practiced within the ultra-Orthodox community, but recent shifts toward modernization in religious beliefs among some sects provide an opportunity to build on past research in three ways (1) replicate the reversed sex difference in mate preferences for economic prospects with a larger and more religiously varied sample (N = 1414 via an online Haredi Panel, Study 1), (2) examine whether the sex-reversed effect is weaker among those who have shifted to more modern religious beliefs (Study 1), and (3) validate the underlying assumptions made by past work with respect to how Haredi men and women earn power (N = 949 via online convenience sampling, Study 2). The results document a sex reversal in mate rankings and ratings for economic prospects, demonstrate that this effect is strongest among the most religiously conservative Haredi people, and confirm that men's strongest source of power in the ultra-Orthodox community is their role as a Torah scholar—eclipsing the impact of wealth. Additionally, we demonstrate the stability of men's preferences for a young and attractive partner, and explore whether women's role as an economic breadwinner translates into power in the home or community.