A Study on the Influence Factors of Users’ Complex Continuance Intention of Mobile Reading Platform

In recent years, a series of mobile reading platforms have emerged with the rapid development of digital reading. Their distinct advantages, such as extensive content, strong selectivity, rich information resources, easy access and use, and interaction, have brought users a more fresh reading style and experience. However, the unfriendly design of the mobile reading platform and many interaction dysfunction are affecting the users