Modelo Decisório no Mercado Financeiro: Um Estudo à Luz da Teoria dos Prospectos e da Racionalidade Limitada Decision Making Models in the Financial Market: A Study in the Light of Prospect Theory and Limited Rationality

The objective of this study was to determine whether the decision-making models present in Prospect Theory and the theory of limited rationality could help managers of financial institutions identify and control the emotions and rational limitations involved in the credit granting process in the financial market. To this end, a study was carried out with 17 bank managers as experimental group and 31 other managers from different areas as control group. Adopting a quantitative approach to research, questionnaires were sent electronically to a number of bank branches. Five scenarios were presented, seeking to identify the