Developing a Scale to Measure Tourist Perceived Safety

Safety for tourists at places visited is essential to their enjoyment and experiences, as well as a determinant of destination success. Yet, little attention has been paid to the conceptualization and scale development for tourist perceived safety at destinations (TPSD). The primary purpose of this research was to identify the dimensions of TPSD and develop a scale for measuring it based on safety system theory. A three-stage study in a mixed-method design was conducted to develop and validate TPSD. Stage 1 identified the dimensions and initial items of TPSD through extensive literature reviewing and content analysis of travel blogs. In stage 2 (n = 300), an explanatory factor analysis was conducted to refine and validate the preliminary items. Stage 3 (n = 1,830) provided empirical support for a 20-item, five-dimension (human, facility and equipment, natural environment, social environment, management) TPSD scale through confirmatory factor analysis.