Study on the Influence of Agricultural Eco-Environment on the Competitiveness of Agricultural Products E-Commerce Brands in Jilin Province

With the creation of resource-saving and environment-friendly social goals, the focus on agro-ecological environmental protection and sustainable agricultural development has also increased. Jilin Province belongs to China's agricultural province and has the advantage of agricultural resources. The creation of agricultural product brands has obvious resource advantages and environmental advantages. However, under the national three rural support policy, the brand competitiveness of agricultural products is still insufficient, lacking Internet thinking, and under the background of green development and ecological protection, the new business model of e-commerce has not been fully utilized to highlight Jilin Province. The resource advantages of agricultural brands and regional characteristics. To this end, the paper analyzes the intrinsic relationship between agro-ecological environmental protection and the sustainable development of agricultural products in Jilin Province under the background of agricultural green economy environment, and proposes development strategies and suggestions on how to strengthen the competitiveness of agricultural products e-commerce brand in Jilin Province. It can promote the agricultural products of Jilin Province to go abroad and go global, promote the sustainable development of agricultural production, and enhance the competitiveness of agricultural products and e-commerce brands in Jilin Province.