The problems and countermeasuresof Lycium barbarum L. industrial integration in Ningxia

Based on the analyses of present situation of the development of Lycium barbarum in Ningxia industry,the problems existing in development of integration are analyzed.A way is proposed to promote Lycium barbarum industry integration and benefit to its development,such as that,to extend Lycium barbarum industry chain with leading enterprise as key,to strengthen Lycium barbarum raw material production and base construction with multi-level comprehensive ways to meet deep processing requirements of Lycium barbarum enterprise,to implement brand construction and propaganda on the base of Lycium barbarum origin advantages,try to form the perfect marketing channels and marketing network,and more.