When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products

Journal Article When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products Get access Ryan Rahinel, Ryan Rahinel Ryan Rahinel (ryan.rahinel@uc.edu) is assistant professor of marketing at the Carl H. Lindner College of Business, University of Cincinnati, 2925 Campus Green Drive, Cincinnati, OH 45221. Noelle M. Nelson (noellenelson@ku.edu) is assistant professor of marketing at the KU School of Business, University of Kansas, 1300 Sunnyside Ave., Lawrence, KS 66049. Both authors contributed equally to this article and author order was determined via a coin flip. Correspondence can be directed to either author. The authors would like to thank seminar participants at the Society for Consumer Psychology annual meeting, brown bag participants at the University of Minnesota, the editor, associate editor, and three reviewers for their helpful comments during the preparation of this manuscript. Search for other works by this author on: Oxford Academic PubMed Google Scholar Noelle M. Nelson Noelle M. Nelson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 43, Issue 3, October 2016, Pages 478–496, https://doi.org/10.1093/jcr/ucw039 Published: 08 July 2016