旅游
营销
产品设计
产品(数学)
内涵
新产品开发
创意产业
业务
文化旅游
文化遗产
消费(社会学)
旅游地理学
社会学
政治学
社会科学
语言学
哲学
几何学
数学
法学
出处
期刊:Tourism management and technology economy
[Clausius Scientific Press, Inc.]
日期:2024-01-01
卷期号:7 (1)
标识
DOI:10.23977/tmte.2024.070101
摘要
To enrich the cultural and tourism industry, promoting in-depth innovation and integration of culture and tourism has led to the developing of a series of cultural and creative tourism products with cultural connotations and visual impact. These products aim to attract more consumers to engage in interactive experiences by closely integrating the tourism, cultural and creative industries. Cultural and creative industries produce cultural and tourism integration products. These products' design and development strategy should focus on consumer participatory design. This approach has gained attention in the industry. The market is mainly composed of Generation Z, who are young consumers. Many traditional cultural brands have started considering this generation's consumption needs and behavioral characteristics. They have adjusted their product design, development, and marketing strategies to meet these needs. The cultural and creative product output has also adapted to the market changes and met consumers' needs through continuous innovation. Therefore, when faced with changing aesthetic requirements, the design of cultural and creative products should emphasize their cultural connotation and heritage and focus on product quality and consumers' emotional experience.
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