How We Media should Promote the Development of Traditional Culture-Taking the 24 Solar Terms as an Example

Nowadays, China, due to the increasing reform and opening up, attracts a large number of western cultures and suddenly comes into contact with many new foreign things.The original concept of so-called traditional culture is slowly diluted in this process.Excellent traditional culture, as the source of the Chinese nation's spirituality, cannot be forgotten at any time or place.However, in recent years, because of people's fast pace of life, almost no one has been willing to contact those "time-consuming and laborious" social traditional cultures, so the development of traditional culture in recent years is not good.Then, in the era of new media, how to use new media to promote the development of traditional culture has become an important issue.This paper uses quantitative methods and takes the 24 solar terms as an example to explore.It is concluded that the revival and inheritance of excellent traditional culture should be actively integrated into The Times, and use the we-media platform to promote the traditional mass culture to the public, so that more people can understand the traditional culture, and give the traditional culture stronger vitality and competitiveness.