Cooperativeness or Competitiveness? Exploring the Moderating Role of Organizational Culture in International Tourist Hotels

ABSTRACT This study aims to investigate how regulatory foci influence the cooperative and competitive behaviors of employees in international tourist hotels, and to explore how organizational culture, specifically community culture and competitive culture, moderates this relationship. The sample for this study consists of volunteers who work in international tourist hotels, and purposive sampling was employed. The study collected 312 individual surveys out of 600 self‐administered questionnaires distributed, resulting in a response rate of 53%, and found that the international tourist hotel employees' promotion focus negatively affects their cooperativeness but positively influences their competitiveness. Additionally, their prevention focus positively affects their cooperativeness but negatively impacts their competitiveness. Furthermore, community culture moderates the negative influence of promotion focus on cooperativeness, while competitive culture moderates the positive influence of promotion focus on competitiveness. The findings of this study have implications for managers and offer recommendations for future study.