Sustainable development of industrial heritage tourism – A case study of the Industrial Monuments Route in Poland

The main goal of our research was to identify, characterize and discuss the main types of business models that can be found in touristic heritage sites that have been transformed into such from former industrial facilities or were newly created to pass on the heritage values. The research is a continuation of our study that started in 2017 on on Polish touristic sites, that are associated on a touristic route – Industrial Monuments Route of Silesian Voivodeship. This route is located in southern part of Poland and it is the largest industrial route in the country. Our research revealed, organized and complemented the different types of business model transformation that took place in the analysed sites, among them is the post-production organization model which is the most frequently occurring one. This model applies to touristic ventures or cultural institutions that are former production or extraction facilities. Thanks to the transformation of those sites they suite now to fulfil their new touristic function, even if originally they have been designed for other purposes. The use of such transformed business models has also proven itself as an effective and in many cases the only way to preserve and save cultural heritage from degradation.