同余(几何)
多样性(控制论)
度量(数据仓库)
心理学
社会心理学
数据科学
认知心理学
计算机科学
人工智能
数据挖掘
作者
Virginie Maille,Nathalie Fleck
标识
DOI:10.1177/205157071102600204
摘要
For thirty years, marketing research has regularly integrated the idea of perceived “congruency” in its models. A disparate literature, difficult to organize in a coherent whole, follows from this large number of studies and from the wide variety of fields in which they were carried out: How to define congruency, how does it form itself, and how to measure it? This article aims at gathering, organizing and discussing the answers that can be found in more than a hundred articles.
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