A qualitative analysis of Turkish stakeholders perspective for improving medical tourism

Abstract This qualitative study explores from Turkish medical tourism stakeholders' perspective the supply‐side driving factors for improving medical tourism services in Turkey and provides positive healthcare experience to medical travelers. Five groups of stakeholders (27 participants) were interviewed: hospitals/medical centers, medical travel‐agencies, medical‐legal regulators, government, and non‐government organizations. Findings show that Turkey has a dual‐sector public and private model of medical tourism service providers. Four interrelated themes with policy implications were generated: medical tourism promotion, logistics and development initiatives, medical cost, hospital quality accreditation, and other issues related to medical‐legal, government incentives for Turkish diaspora, and promoting Turkish medical tourism overseas.