Strategic management : a resource-based approach for the hospitality and tourism industries

Part 1 Marketing fundamentals: concepts styles and orientation marketing organization services marketing. Part 2 Marketing research: research methods data collection data analysis. Part 3 Marketing planning and segmentation: planning budgeting segmentation. Part 4 Marketing mix: product pricing and distribution advertising PR and promotion direct marketing personal selling and merchandising. Part 5 Marketing strategy: information systems market-led strategy.