A social cognitive explanation of situational and individual effects on moral sensitivity

Abstract Models of moral decision making describe the process as beginning with the recognition of moral content in the decision environment. This recognition ability, or moral sensitivity, represents a key input to moral decision making. Adopting a social cognitive perspective, this paper studies the degree to which moral sensitivity is explained in terms of moral schema activation. In a single experiment, two situational factors (moral content priming and issue moral intensity) and two individual characteristics (moral identity and need for cognition) are tested for their effects on moral sensitivity. Results support the social cognitive explanation of moral sensitivity. The moral schema's propensity for activation, development, and accessibility significantly influence the ability to recognize moral issues in the decision environment.