Intangible Cultural Heritage from the Perspective of Skopos Theory: A Case Study of the Official Website of China's Intangible Cultural Heritage

Against the backdrop of globalization, the safeguarding and dissemination of intangible cultural heritage (ICH) have become increasingly important. As a key window for showcasing China's ICH resources, the English translation of the official China ICH website is of considerable significance. This study examines the English translation practices of the official China ICH website from the perspective of Skopos Theory, analyzing challenges including insufficient translation resources, difficulties in translating culture-loaded terms, and disparities in linguistic style and cultural background. It proposes countermeasures such as establishing professional translation teams, building specialized corpora, enhancing research on culture-loaded terms with translational innovation, and strengthening cultural background explanations. Through detailed case studies, the paper demonstrates the application of the Skopos Rule, Coherence Rule, and Fidelity Rule in website translation, aiming to provide new insights for ICH translation theory and practice and to promote the international dissemination of Chinese ICH culture.