Assessing Trust Versus Reliance for Technology Platforms by Systematic Literature Review

We do not trust technologies like we trust people, rather we rely on them. This article argues for an emphasis on reliance rather than trust as a concept for understanding human relationships with technology. Reliance is important because researchers can empirically measure the reliability of a given technology. We first explore two frameworks of trust and reliance. We then examine how reliance can be measured by conducting systematic literature reviews of reported success metrics for given technologies. Specifically, we examine papers which present models for predicting private traits from social media data. Of the 72 models for predicting private traits that were surveyed from 31 papers, 80% of the methods reported success rates lower than 90%, indicating a general unreliability in predicting private traits. We illustrate the current applicability of this method throughout the article by discussing the Cambridge Analytica scandal that began during the 2016 US Presidential election.