Study on the Creation of Non-Heritage Documentary Films in the Context of New Media

The impact on the creation of non-heritage documentaries is analysed in the context of new media, including technical conditions, dissemination channels, presentation methods and story structure. The discussion focused on the value of intangible cultural heritage documentaries in terms of protecting heritage, promoting communication and dissemination, documenting research, and receiving creative sponsorship. It also addressed the challenges faced by intangible cultural heritage documentaries in heritage preservation, market recognition and promotion, the professional competence of production teams, keeping up with technological advancements, and the development dilemma between cultural preservation and commercial interests. Finally, it puts forward a breakthrough strategy for non-heritage documentaries, which is to promote the development and innovation of non-heritage documentaries in three aspects: digging deeper into the connotation of non-heritage, introducing innovative elements and exploring audiovisual presentation.