The Effects of Proximity and Empathy on Environmental Responsible Behavior: An Empirical Study

This article uses the design of experiment and researches the effects of proximity and empathy on environmental responsible behavior. The results show that:(1) Proximity have a significant positive effects on individuals environmental protection behavior;(2) When the degree of proximity is high, the different level of empathy have no significant effects on environmental responsible behavior; However, when the proximity is low, a high degree of empathy is more easier to motivates ones environmental responsible behavior than it.