Applying Difference Model to Analyzing the Service Quality of Logistics Enterprise

When we research the logistics service as a product, it is regarded as an object which can produce, marketing, consumption. By analyzing the logistics service product entirely, it will help to enlarge the logistics service supply and increase the service function. This text firstly advances difference model of the service quality of logistics, finds the reason bringing the difference, and makes the core concept, stratagy and decision-making of the logistics service marketing oriented to origination client, establishes organize task by the actual require of client, then conforms the difference between expectation of client and actual apperceive, finally wins the satisfaction of client.